Eniola Aluko joins Under Armour

26 Aug 2016

By: Sport Industry Group

England Lioness and Chelsea striker Eniola Aluko has been announced as the first UK female football athlete at Under Armour. 

The partnership, negotiated by Misha Sher, head of sport & entertainment at Mediacom, sees Aluko join a roster of athletes that includes Wimbledon and Olympic champion Andy Murray and heavyweight boxing champion Anthony Joshua.

Commenting on the announcement, Aluko said: "I’m delighted to be joining Under Armour, a brand I’ve admired for many years and with which I share many personal characteristics. 

“It’s an honour and privilege to be the first female footballer to join Under Armour in the UK. My aim has always been to achieve highest levels of performance so I’m very much looking forward to working alongside a team with innovative products and experts to achieve my goals.”

Misha Sher added: “Great partnerships are always rooted in shared attributes and that’s what underpins the relationship between Eni and Under Armour.

“From becoming the youngest player to represent England at 17 to making over 100 appearances for her country, Eni has demonstrated the will and determination to succeed. Her success story, on and off the field, is an inspiration to many and we look forward to the way this partnership can inspire others to strive for their goals."