07 Jan 2011

By: Sport Industry Group

Adidas has released a new online viral campaign called ‘Find Them Fast’ featuring brand ambassadors such as Jessica Ennis and Jermain Defoe.The campaign reveolves around a video of seven athletes having their boots and shoes stolen from adidas headquarters in Germany.The viral shows a thief stealing the shoes and posting a video on YouTube as a challenge to adidas and the public to find the missing shoes.?Ennis and Defoe are two of the athletes who have had their new superlight adiZero footwear stolen and the product has been hidden in London for people to find.The people who find the product will get the chance to meet Ennis and Defoe and hand back their boots and shoes in person.

Adidas will be releasing hints to their location over the next few days on its Facebook page and Jessica Ennis will also be tweeting clues.To see the viral on Sport Industry TV click here.