Esports brands ESL and DreamHack announce merger

01 Oct 2020

By: Sport Industry Group

Esports organiser and production company ESL and gaming lifestyle festival company DreamHack have merged organisations to combine some of the world’s largest esports competitions with some of the sector’s biggest gaming lifestyle festivals and online platforms. 

Launching as ESL Gaming, both DreamHack and ESL will say they innovate to serve fans and communities across events, platforms, formats and game titles around the world. 

The new structure is effective immediately, and the combined company will be led by ESL Gaming Co-CEOs Craig Levine and Ralf Reichert. 

“Through maximum cooperation and collaboration, and the melding of some of the best creative and visionary gaming minds in the industry, we will, together, continue to advance the innovation that drives this space via the most exceptional products and events”, said ESL Gaming Co-CEO Craig Levine. “For our partners, there will be more opportunities to engage with us through a wider range of activations across all levels of esports, and all aspects of gaming. And for our fans, it means we will offer one of the most expansive esports and gaming lifestyle portfolios available.”

Marcus Lindmark, Co-CEO, DreamHack said: “DreamHack has always brought communities together and created the ultimate gaming lifestyle experience for our fans all around the world. This will not change — but by combining our resources with ESL, we can continue to grow these events into something even more spectacular. Whether first-timers or long-term attendees, we have always offered something for everyone by featuring everything gaming under one roof.

“With ESL, we will be able to offer a more tailored approach for both our community and our partners across all regions through an array of gaming and esports opportunities, all while creating impactful and memorable experiences. The future of gaming is now, and we are excited to create the future together.”