Europa League trophy tour returns to donate boots to refugees

05 Feb 2020

By: Sport Industry Group

The UEFA Europa League Trophy Tour, driven by Kia, will return in 2020, reprising its aim to donate football boots to Syrian refugees at the Zaatari camp in Jordan.

In 2019, the Trophy Tour saw residents at the camp receive more than 1,000 pairs of boots as part of the #PassThemOn campaign, where fans from European cities bring unwanted childrens footwear to each of the seven trophy tour events.

Aleksander Ceferin, President, UEFA, said: "Football has the power to unite and can bring children so much joy and happiness.

"The UEFA Foundation for Children helped to provide pitches for the refugees to use, but they have been lacking boots. I am delighted that over 1,000 pairs were handed over last year and I would like to call on fans across Europe to donate their unwanted footwear to make a real difference to those living at the camp."

In 2020, the tour will visit Frankfurt, Barcelona, Rome, Geneva, Manchester, Amsterdam and Warsaw. The trophy will be in attendance, as will a number of football legends and UEFA Europa League Trophy Tour ambassadors.

One of whom, Michael Owen - a UEFA Europa League winner with Liverpool - said: “The trophy tour is a fantastic way to bring together football fans, as well as supporting an incredible cause.

“I always knew from a young age that I wanted to play football and even more so, I vividly remember the special moment of receiving my first pair of boots. To be able to provide these young refugees with boots to fulfil their passion too is something I am immensely proud to be a part of and something that I know they will remember forever.”

Every fan who donates a pair of boots will also have the chance to win tickets to the UEFA Europa League final in Gdansk. 

"We are extremely excited to bring back the UEFA Europa League Trophy Tour driven by Kia for a second year," said Artur Martins, global brand & marketing head at Kia Motors Corporation.

“This news is testament to the huge success and popularity of the first year of the campaign. Last year, the tour gave football fans of all ages the chance to see the trophy up close and to donate their football boots to a very deserving cause – which proved to be an overwhelming success. This year, we hope to receive even more donations and continue to support the young refugees in playing a sport that they love.” 

Both the governing body and the brand say boot donations can also be made at any stage of the Trophy Tour, as well as at selected Kia dealerships in each participating country. The collected boots will then be handed over to the Zaatari refugee camp in the summer of 2020.