19 Oct 2021

By: Sport Industry Group

The European Tour today announces that BDSwiss, a group of companies offering financial and investment services, has signed an agreement to become a sponsor of the season-ending DP World Tour Championship as well as the AVIV Dubai Championship. Starting with the 2021 edition of the tournament, this partnership marks the first time BDSwiss has entered the world of golf.

Speaking about the new partnership BDSwiss CEO Alexander Oelfke commented; “At BDSwiss, we are immensely proud to collaborate with the European Tour in sponsoring the DP World Tour Championship — a prestigious golf event that supports our global brand image and resonates with our core values of integrity, perseverance, and world-class performance.”

Max Hamilton, Commercial Director of the European Tour, added; “We’re delighted to welcome BDSwiss to our network of partners for the DP World Tour Championship. The tournament is not only an annual milestone in global golf, but a highlight of the sporting calendar in the Middle East which will be broadcast to a global audience. We’ll be working closely with BDSwiss to make sure that the partnership will deliver significant brand and business opportunities.”