European Tour sponsors pledge support to UK Swing

29 Jul 2020

By: Sport Industry Group

Three more European Tour sponsors have pledged their support to the Tour’s UK Swing series of events, which began with the Betfred British Masters hosted by Lee Westwood at Close House.

Estrella Damm, the Title Sponsor of the Andalucia Masters - which will be the first event to take place in continental Europe following the UK Swing - joins Porsche and Swing Index in supporting the first six events of the revised 2020 schedule. The trio follow Loch Lomond Whiskey, which was announced as title partner for the Swing in June.

Porsche has been the title sponsor of the Porsche European Open since its return to the European Tour’s schedule in 2015, however the 2020 edition was cancelled due to the pandemic.

Swing Index, meanwhile, was launched as an Official Venture by the European Tour in 2019, and uses artificial intelligence to enable golfers to improve their swing through an app. 

Max Hamilton, Head of Commercial Partnerships at the European Tour, said: “We are delighted to announce three new Official Partners for the UK Swing. Not only are we building on existing relationships, we are developing new ones with new partners aligning with our brand.

“With the launch of our Golf for Good initiative, the support of Estrella Damm, Swing Index and Porsche during the UK Swing ensures that we are able to give back to the communities in which we are playing during these unprecedented times.

“These three companies join a number of brands who have committed their support to the UK Swing, continuing the momentum generated by the European Tour with the resumption of the 2020 Race to Dubai.”

The European Tour has also partnered with health care specialists Cignpost, an official European Tour Covid-19 test supplier, to deliver on-site COVID-19 screening as part of the tour’s health strategy. 

Cignpost joins health insights company LetsGetChecked, another official COVID-19 test supplier, which is providing at-home test kits to be completed by all personnel in advance of their on-site arrival