Evans Cycles has appointed Fusion Media to handle its PR and social media brief, tasked with increasing awareness of the company's key brands across specialist and national media, as well as step changing its social media presence.
Founded in 1921, Evans Cycles has 62 stores across the country and a large e-commerce website.
London-based Fusion Media, a PR and digital agency for endurance sport, has clients including Strava, where they work as the social network’s European PR agency, Red Bull, Wahoo, Ribble Cycles, Shimano, Telegraph Events, Madison and Royal Dutch Gazelle.
According to Fusion Media, the agency has doubled in size in the last 12 months and from its roots in cycling is expanding its offering into running, endurance and outdoor markets in the UK and Europe. Earlier this year, the agency hired two-time Olympic 1500m runner Andy Baddeley as head of endurance sport to lead their growth in this area.
James Backhouse, marketing director at Evans Cycles, said: “Fusion is the only agency we’ve ever met who ‘get’ cycling, and we’re really excited to be working together. We chose them because of their expertise, passion and clear enthusiasm for the job. We need an agency that can communicate authentically with the core audience in cycling, but also take us to new and more mainstream audiences.”
Adam Tranter, founder and director at Fusion Media, said: “We’re excited to work with a brand with such heritage and one that shares a genuine deep-rooted passion for cycling. We’re looking forward to working with Evans Cycles to share their story with both new and existing audiences.”