Everlast signs multi-year deal with Josh Taylor

06 Apr 2021

By: Sport Industry Group

Everlast has signed a new partnership with unified boxing world champion Josh Taylor.

The Tartan Tornado joins Everlast’s existing stable of elite athletes including Joshua Buatsi, Ramla Ali, Conor Benn, Chantelle Cameron and Natasha Jonas in a deal which will last multiple years.

The undefeated WBA Super World and IBF World Super-Lightweight Champion will use Everlast equipment and wear the brand’s new Greatness sportswear range, a capsule of new product innovations and designs.

The partnership announcement comes ahead of Taylor’s upcoming fight against America rival Jose Ramirez, the unbeaten WBC and WBO World Champion. The fight - which takes place on 22nd May in Las Vegas - will see all of the pair’s titles on the line.

Speaking about the partnership, Taylor, who recently signed with talent management agency thinkBeyond and communications agency Soapbox, said, “Everlast is the biggest and best brand in boxing and I’m really excited to have them on board and be a huge part of team Taylor.”

Chris Zoller, Everlast’s VP of Marketing and Product Development, added: “We’re overwhelmingly excited for Josh to join the Everlast team. An undefeated World Champion and one of the top ten pound-for-pound fighters in the world, Josh is the ultimate embodiment of greatness. 

“Since 1910 Everlast has been part of the lives of countless champions, and now working with Josh we’ll keep that legacy alive for this generation and the next.”

The Edinburgh fighter won silver at the 2010 Commonwealth Games in Delhi and Gold at the 2014 Commonwealth Games in Glasgow, as well as competing for Team GB at the 2012 Olympic Games in London.

Since turning professional, Taylor has become one of the top ten pound-for-pound fighters in the world, and is currently undefeated, holding a 17-0 record, with 13 knockouts. 

Victory over Ramirez in May would see Taylor become the first ever British boxer to win all four major titles in the four belt era.