Everton announce Cazoo as new shirt sponsor

09 Jun 2020

By: Sport Industry Group

Everton has announced online car retailer Cazoo as its new Main Partner in a multi-year deal.

The partnership between the pair will commence at the end of the extended 2019/20 season, with Cazoo’s logo featuring on the men’s first-team kits and training wear as well as that of the Under-23 side. The club says the logo will be prevalent across Goodison Park, official club merchandise, all of the club’s digital platforms and on Everton’s media backdrops.

“We are delighted to welcome Cazoo as our new main Club partner and shirt sponsor,” said Denise Barrett-Baxendale, CEO, Everton.

“We have been impressed with the approach that Cazoo has taken and are confident that they will be a great partner for the  lub and our fans in the years to come. We are looking forward to working closely with them and are in no doubt that the values of Cazoo and the company’s focus on innovation and future development complement perfectly our own ambitions as we embark on an exciting new chapter for the Club.”

Cazoo was founded by British entrepreneur Alex Chesterman - the brand’s current CEO - has been involved in the creation of disruptive digital platforms such as LoveFilm and Zoopla.

He said: “We are really excited to be partnering with Everton, a family club with a rich heritage and a passionate and loyal fanbase. This opportunity will help significantly enhance our brand awareness as we look to make Cazoo a household name. We look forward to working closely with the Club as part of our mission to provide the best possible car buying experience to UK consumers.”

Everton have also confirmed that replica kits in junior and children’s sizes will also be able to bear the name of the Main Partner for the first time since 2003/04. Since then beer brand Chang and betting company Sportpesa have been the club’s shirt sponsors.