EVERTON CONTINUES SUMMER COMMERCIAL PUSH

05 Aug 2022

By: Sport Industry Group

Everton FC has signed a shirt sleeve partnership agreement with UK-based e-commerce and fulfilment platform BOXT.

Under terms of the agreement, ‘BOXT Life’ branding will appear on the shirt sleeves of Everton’s men’s, women’s and under-21 teams from the start of the 2022/23 season.

As part of Everton's portfolio of partners, the platform’s logo will also feature across the club's digital spaces and in locations at the Toffee’s 40,000-capcity stadium Goodison Park and its Finch Farm training complex.

Andy Kerr, BOXT CEO and Founder, said, “We’re really looking forward to partnering with a football club of Everton's global renown and taking our place on the club's iconic royal blue and alternative shirts.

“Everton is a widely respected club with strong community values and we’re keen to engage with their fans as we work to bring BOXT to life across the country. BOXT was created to bring transparent, fixed and fair pricing for home heating and home installation products and with the current energy crisis we see the need for this, now more than ever.”

The company has previously forged football club partnerships with Leeds United, Nottingham Forest and more recently Glasgow Rangers. The new deal with Everton further expands its football roster in the UK.

Richard Kenyon, Everton’s Chief Commercial and Communications Officer, added, "We are delighted to welcome BOXT as our new sleeve partner.

“BOXT is an impressive and ambitious business and we’re really pleased that they’ve chosen to partner with us to help accelerate their exciting growth plans.

“I’d like to thank our partnerships team and the team at BOXT for the work they have put in to reach this agreement - and I look forward to seeing the BOXT Life branding on our famous royal blue jerseys this weekend."

The new agreement joins the growing list of sponsorship deals Everton has secured this summer. In June, the Toffees’ confirmed a club-record main partner agreement with crypto casino and sports betting platform Stake.com, and more recently secured a new partnership with blockchain-enabled digital sports fashion platform Fancurve. On 3rd August Everton also renewed its global commercial partnership with international tyre manufacturer Davanti.

Everton kicks off its Premier league season on Saturday 6th August when it welcomes Thomas Tuchel’s Chelsea side to Goodison Park.