02 Aug 2022

By: Sport Industry Group

Everton FC has announced a new partnership with a new blockchain-enabled digital sports fashion platform Fancurve, that will create digitally-wearable shirts for supporters.

The unique collaboration will see the US-based digital sports fashion platform introduce Blues fans to officially licensed, non-replica club-branded shirts.

The photo-realistic custom collections - designed and created by Fancurve’s 3D fashion designers and using themes from the club’s identity and values as an inspiration – will allow Everton supporters to wear shirts on their avatars in the Metaverse.

Fancurve will develop a series of ‘high-end’ digital shirts as fashion wearables and media content to bolster the online fan experience.

The initial Everton-themed collection will be available later this year and be sold exclusively on the Fancurve platform.

Chris Cook, SVP Partnerships at Fancurve, said, “We are proud to be partnering with such a renowned Premier League club as Everton, with its fanatical fanbase and rich history.

“Here at Fancurve, we’re focused on updating the meaning of sports fandom for today’s digital world and redefining what it will become in the future.

“We are striving to be the largest and most innovative digital wearables platform for sports fans across the globe, and we see this partnership as one that can help Everton and its community grow, as we explore web3 football fandom together.”

Richard Kenyon, Chief Commercial and Communications Officer at Everton, added, “We’re really pleased to welcome Fancurve to our growing partnership portfolio and are excited by the innovative opportunities that this partnership will present for the Club and our supporters.  

“I’d like to thank our Partnership team for their work in securing this deal and Chris and his colleagues at Fancurve for choosing Everton to partner with on what I am sure will be an exciting journey.”

This is Everton’s second sponsorship deal of the summer within the blockchain space. In June, the Toffees’ confirmed a club-record main partner agreement with crypto casino and sports betting platform Stake.com.


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