03 Aug 2022

By: Sport Industry Group

Everton Football Club has announced a renewed, multi-year extension of its global commercial partnership with international tyre manufacturer Davanti Tyres.

The deal will see Davanti, which has been a partner of the club since 2017, remain as Everton’s official global tyre partner.

The ongoing partnership with the club is part of Davanti’s strategy to further increase its presence in the UK, Europe, Middle East, Far East and South America.

The renewal will allow Davanti to benefit from enhanced exposure across Everton’s digital channels and at the club’s 40,000-capacity Goodison Park stadium on matchdays.

Richard Kenyon, Chief Commercial and Communications Officer at Everton, said, “We are pleased to confirm this partnership renewal and would like to thank Davanti for extending their commitment to the club.

“Our partnerships team has worked closely with Davanti over the past five years to help develop its brand internationally and it has been really pleasing for us to play a part in their growth – growth which we are sure will continue as our partnership develops in the years ahead.”

Peter Cross, General Manager of Davanti Tyres, added, “Last season demonstrated just how much passion Evertonians have for their great club, and after five years of partnership with Everton we really feel a part of the club’s journey.

“We’re delighted to have extended the agreement, and that Davanti will remain as a long-standing partner.”

The new agreement joins the growing list of sponsorship deals Everton has secured this summer. In June, the Toffees’ confirmed a club-record main partner agreement with crypto casino and sports betting platform Stake.com, and more recently secured a new partnership with blockchain-enabled digital sports fashion platform Fancurve.

Everton FC kicks off its Premier League campaign at Goodison Park on Saturday 6th August, when Frank Lampard’s side welcome Chelsea in a challenging opening fixture.