10 Jun 2022

By: Sport Industry Group

Premier League football club Everton has confirmed a club-record main partner agreement with crypto casino and sports betting platform Stake.com. 

The multi-year partnership will commence on 1st July and has been announced by the club as the highest value front-of-shirt deal in the Toffees’ 144-year history. As Everton’s main partner, the Stake.com brand will feature on front of the men’s and women’s playing shirts as well as appearing on screens and media backdrops at Goodison Park and Finch Farm and across the club’s digital platforms.  

The partnership with Everton represents further expansion of Stake’s sports partnership portfolio, building on the brand’s recent unveiling as the UFC’s official betting partner in Latin America, Asia and Brazil. The organisation also has a huge portfolio of recognisable global ambassadors, including rapper and actor Drake, and a diverse portfolio of partners.  

Professor Denise Barrett-Baxendale, Chief Executive at Everton, said, “Stake.com is an ambitious organisation with impressive growth plans and we’re all very excited to enter into a partnership with them at this stage in their journey. 

“My talented colleagues in our new revenue team have made excellent progress in recent months and worked tirelessly to secure what is the biggest main partnership deal in the club’s history - I’d like to congratulate them on this achievement and, on behalf of everyone at the club, express my gratitude to Stake.com for choosing Everton as a long-term partner. 

“Finally, I am pleased to say that we have already been working together with Stake.com on some exciting activities and content for our local and international supporters and we look forward to sharing more detail on these plans soon.”  

The new club-record agreement follows an expansion of Everton’s commercial team and a clear focus on delivering an uplift in revenue across its commercial assets. Everton recently ended its partnership with car retailer Cazoo early to secure the Stake.com deal.

Akhil Sarin, Head of Acquisition for Stake.com, added, “We are incredibly proud to be partnering with Everton, a club steeped in tradition and with a passionate and loyal fanbase respected the world over. Everton is a club that perfectly complements our own growth ambitions as we seek to expand our presence globally and strengthen our top-tier sports sponsorship portfolio. It’s a huge honour for everyone at Stake.com to be joining the Everton family and playing our part in supporting the club in the transition to the new stadium. We look forward to celebrating this most exciting chapter in the club’s history with Evertonians everywhere.”