Ex-Nike brand head is new Engine CEO

12 Sep 2018

By: Sport Industry Group

Engine Group, whose portfolio of agencies includes sports marketing specialist Synergy, has announced the appointment of Jim Moffatt as its new Europe and Asia Pacific CEO.

Moffatt, a former head of brand communication at Nike, will take up his new position in October, responsible for overseeing eight offices in London, Manchester, Dusseldorf, Hong Kong, Singapore, Shanghai, Sydney and Melbourne.

Moffat will return to London for the role, following a period as R/GA EVP/managing director, Asia Pacific, where he led the organic expansion of the business from one satellite office in Singapore to a regional group of more than 250 across offices in Singapore, Sydney, Melbourne, Shanghai and Tokyo.

Moffat previously served as MD of R/GA in London, growing the business from infancy into a team of 250 in under five years, with a client roster including Google, Beats by Dre, Unilever, Nike, O2, Nokia, Microsoft and Getty images.

Earlier in his career, he worked for Nike as head of brand communication, where he led a number global sports campaigns, including for the FIFA World Cup and Olympic Games.

Commenting on the hire, Engine’s Global CEO Kasha Cacy said: “We are thrilled to welcome Jim to the Engine family. His entrepreneurial mindset, enthusiasm, strategic focus and expertise in growing businesses aligns perfectly with Engine’s vision and with our world-class management team and talented staff. 

“Jim joins us at an exciting time in the company, as we look to the future, serving clients looking for a new type of company to solve their business challenges and generate tangible results.”

Moffatt added: “I’m excited to be joining Engine in this diverse, multimarket role. As an independent company built specifically to be nimble and fast-moving, we are well-positioned to deliver growth for clients in a fast, changing marketplace. There is a lot of opportunity to deliver large, transformative ideas for our clients’ brands and businesses"

Engine Group has its global headquarters in New York and 17 offices across North America, Europe and Asia Pacific. The group’s specialist sports shop, Synergy, was the winner of the BT Sport Industry Awards 2015 Agency of the Year.