Ex-pro cyclist launches new PR shop

09 Oct 2018

By: Sport Industry Group

Former professional cyclist Tom Copeland has launched a new, London-based communications agency with a cycling and adventure sports focus.

Copeland, who is also a former press officer to the Giant Alpecin professional cycling team, has teamed up with ex-Fusion Media PR manager Samuel Doll to found Pace Up Media. 

The agency will launch with a client roster that includes SCICON (global PR, email marketing and digital content), Team Sunweb, (PR and social media) and Velusso cycling holidays (communications strategy and events).

PaceUp is positioning itself as a full-service sports communications agency with a flexible client approach, which it says will “offer the capacity of a larger agency” alongside the “value, adaptability and accessibility of an in-house member of staff.”

Director and founder Tom Copeland commented: “‘Having spent several years working across brands, the media, teams and agencies, the next logical step was to combine all of that experience and create a service which all parties will benefit from. Bringing in Sam’s knowledge and expertise gives us the strong footing we need to hit the ground running.

“We’ve identified several underserved areas of the industry, such as sponsorship activation through PR and communications, and are looking forward to helping brands in the cycling and wider sports industry grow through our unique approach.”

Christian Pearce of ASG International, parent company of SCICON, added: “Having worked with Tom for several years now, his industry knowledge and network is clear and of great benefit to us as an international brand in the top tiers of sport. SCICON is at an exciting stage of growth and development, and we’re looking forward to growing alongside PaceUp and the team.”

The new agency will operate out of headquarters in east London.