English rugby club and current Aviva Premiership champions Exeter Chiefs has appointed SecuTix as its official ticketing technology partner.
Following a tender process, SecuTix, a global provider of a ticketing engagement platform for sports, culture and entertainment industries, has begun work across the Chiefs’ two businesses: the rugby club itself and the stadium, Sandy Park. Alongside being the home ground for the rugby club, Sandy Park is also a conference and banqueting centre.
The club will use the cloud-based SecuTix 360° software to grow their online ticketing business, and increase the average basket value through both upselling and cross-selling.
It will offer an enhanced fan experience when purchasing tickets online with 3D seat mapping technology, with SecuTix’s ability to integrate with PACIFA technology. The club will also look to develop deeper relationships with their corporate audience through an improved hospitality customer journey and gain a 360-degree understanding of their fans and be able to engage with them across digital and mobile touchpoints
Tony Rowe OBE, chairman & CEO of Exeter Chiefs, said: “We wanted to partner with a modern technology ticketing company that could support our digital ambitions for both the club and Sandy Park. The SecuTix team impressed us with their experience of ticketing and the rugby sector. Together we will use data to better understand what the fans want, create a first-class experience for them and drive a commercial return for the club.”
Frédéric Longatte, CEO of SecuTix commented: “We’re very much looking forward to working with such a top-flight team as the Chiefs. We’re confident that our SecuTix 360° platform, which is delivered as ‘software as a service’ (SaaS), will benefit the club across not just ticketing, but also CRM and digital marketing. It’s exciting times with plans in place to extend Sandy Park to 20,000 seats and SecuTix will support the club throughout this period of expansion to help them realise their vision for the future.”