Expo 2020 Dubai unveiled as Man City’s new training kit partner

27 Sep 2021

By: Sport Industry Group

Reigning Premier League Champions Manchester City have announced Expo 2020 Dubai as the Club’s new Training Kit Partner ahead of the opening of the global event on 1 October 2021.

As part of the agreement, Expo 2020 branding will appear on City’s men’s and women’s training kits for the 2021/22 season.

In addition to the training kit, Expo 2020 branding will also appear across the Etihad Stadium and City Football Academy training facilities, as well as featuring on City’s content and digital platforms.

Manchester City will host daily football sessions at the Expo site, led by dedicated City coaching staff who will apply the same training methodology used by the teams on the training pitches in Manchester. Representatives from the Club and wider City Football Group network will also take part in bespoke Expo events over the coming months.

Ferran Soriano, Chief Executive Officer for City Football Group, said: “We are delighted to unveil Expo 2020 Dubai as Manchester City’s new training kit partner. This partnership will integrate Expo 2020 as a core part of every training session and matchday as our teams challenge for success this season.

“Expo 2020 showcases values of innovation and sustainability that we wholeheartedly embrace at Manchester City. We are very excited to collaborate and partner with an event that will be truly spectacular, global and transformational.”

Sholto Douglas-Home, Chief Sales & Marcoms Officer, Expo 2020 Dubai, said “Becoming the Club’s new Training Kit Partner will massively accentuate the ability of Expo 2020 Dubai to engage and inspire fans around the globe by inviting them to share in the excitement of what this unique World Expo will offer, which we sum up as ‘Join the Making of a New World’.”

The partnership will be amplified around the world through the City Football Group network, with exciting local activations planned at several of City’s sister clubs, including Mumbai City FC, New York City FC, Melbourne City FC and Yokohama F. Marinos.

Expo 2020 runs from 1st October 2021, inviting visitors from around the world to experience a journey of human creativity, innovation, progress and culture.