Extreme E agrees multi-year BBC deal

09 Mar 2020

By: Sport Industry Group

Extreme E has signed a multi-year partnership with BBC which will see all of the upcoming off-road electric SUV racing series broadcast live on the broadcaster’s digital platforms.

The deal will see the series and its inaugural five-race season available on the free-to-air platform in the UK, starting with the first event in Senegalese capital Dakar in January 2021.

“Our goal with Extreme E is to open this innovative new series up to as wide an audience as possible,” said Ali Russell, CMO, Extreme E. “Securing this deal with the BBC is a massive coup in what is a key market for us.

“The UK has an insatiable appetite for world-class motor racing and a groundswell of backing for sustainable technologies – particularly pertinent given the government’s plans to bring forward the transition to fully-electric motoring to 2035. 

“It’s highly likely that there will be a number of home-grown drivers in the fold come January 2021 for the Brits to back, with the likes of Jamie Chadwick and Billy Monger signalling their intent to compete for a seat in the series by signing up to our Drivers’ Programme. 

“Of course, there’s also an exciting British entry in Veloce Racing – the Esports outfit turned motorsport team – with Adrian Newey on-board as its Lead Visionary. I’m looking forward to seeing what the British talent can do come ‘lights out’ in just under a year’s time.”

The series will highlight the impact of climate change and human influences on the environment by taking its races to ecologically precarious parts of the world including the Himalayas in Nepal, Greenland in the Arctic, and the Amazon Rainforest in Brazil.

Alongside the BBC, Extreme E has also announced broadcast deals across the world with the likes of FOX Sports in the US, Canada and the Caribbean, and Mediaset in Italy.