Extreme E has appointed Telescope as its Official Audience Engagement Technology Partner.
The brand will support Extreme E’s fan engagement initiative, GridPlay, and will see Telescope deliver ‘voting solutions’ across the Extreme E website, Twitter, Facebook and YouTube, with similar plans to expand into streaming platform Twitch.
Extreme E’s GridPlay invites fans to vote for their favourite team, and those with the most votes will be able to choose their spot on the grid.
Those who don’t make the final race can then ‘gift’ their votes to their preferred opponent. The remainder of the grid, meanwhile, is decided by points from the previous races that weekend.
“Telescope has a wealth of experience in the fan voting space having worked on a variety of high-profile projects including American Idol, NBA and E! People’s Choice Awards. The company has over 18 years experience and I’m delighted they are bringing its expertise to our championship,” said Ali Russell, Chief Marketing Officer at Extreme E.
“Extreme E is a youth-focused sport and we are looking to engage a young audience in our product, so initiatives like fan voting are really important to get people on-board. We are also a digital first proposition as we won’t have spectators on event making it even more important to engage fans through both our website and digital channels.”
Kevin Brown, Managing Director at Telescope added: “This is a fantastic opportunity for us to embrace this incredible new sport. There is nothing like it out there and we’re looking forward to bringing our unique audience engagement technology and insights to what is set to be an exhilarating new race format.”
Telescope has worked with Formula E for six years, delivering its FANBOOST product – which lets fans play an active role in influencing the outcome of the race.