Extreme E partners with Count Us In for fan challenge

16 Mar 2021

By: Sport Industry Group

Extreme E has teamed up with Count Us In - a global movement which encourages people to take small practical steps to reduce their carbon footprint - to launch the ‘Extreme E Count Us In Challenge’.

The pair will use the upcoming Extreme E series to inspire fans to take practical steps on climate change and to urge governments, cities, and businesses to accelerate their progress on climate action.

The competition’s teams will encourage fans to take these steps, with each outfit competing overall for the most action and overall carbon footprint savings.

Steps range in impact from pledging to walk and cycle more, eating more plant-based food, to Extreme E’s ultimate goal of switching to an electric vehicle. All steps taken will be added up on each Extreme E team page and will be tracked on the Extreme E Count Us In Challenge leaderboard. 

At the end of the season, one team will win the Extreme E Sustainability Award.

“More people watch sport than science documentaries, and with 24% of global greenhouse gas emissions coming from transport, Extreme E believes it can use its powerful media platform to shine a spotlight on the issues we face, and the need to act now to help protect our futures,” said Alejandro Agag, Founder and CEO, Extreme E.

“We are proud to be joining forces with Count Us In as, in addition to raising awareness of the climate crisis, we can now drive our fans, teams, drivers and staff to take impactful action. All of course within a competitive campaign which matches our sporting ethos, and proves that all our actions no matter the scale, have a huge impact when combined.” 

Extreme E says that the new partnership will ‘bring the voice of racing fans, drivers, teams and sponsors to industry discussions and policymakers’, highlighting the need to accelerate progress on clean transport.

The campaign also supports the UN’s Race to Zero initiative. In the lead-up to COP26 - which takes place in Glasgow in November - the campaign aims to bring together non-governmental stakeholders to advocate for accelerating the transition to a zero carbon world.