F1 and Netflix launch new docuseries

21 Feb 2019

By: Sport Industry Group

Formula 1 and Netflix have revealed further details of a 10-part behind-the-scenes docuseries that will launch on the platform next month.

Formula 1: Drive to Survive will debut worldwide on Friday, 8th March, with F1 promising it will “reveal the true story of the sport, […giving] fans a real insight into the personal lives of their heroes on and off the track.”

The series has been produced by the team behind the Senna and Amy feature films and follows the success of Amazon Prime’s All or Nothing documentaries, which last year spread to the Premier League in a content partnership with Manchester City FC.

Netflix followed the success of the series by launching its own behind-the-scenes football documentary, Sunderland til I Die, at the end of last year.

Formula 1: Drive to Survive will follow a similar formula, showing each stage of the 2018 FIA Formula One World Championship, beginning in Melbourne and culminating at the final race of the season in Abu Dhabi.

Commenting on the project, Ian Holmes, F1 Director of Media Rights, said: “This truly unique series embodies the sport and helps us to showcase and unearth the untold stories on and off the track. Partnering with Netflix to create an original series puts us at the forefront of becoming a media and entertainment brand and attracting new fans to the sport”.

Paul Martin from Box to Box Films added: "Netflix was the perfect platform on which to tell the inside story of this incredible sport. F1 has long been a world of colourful characters and super-sized ego's, thrills and drama, victory and tragedy but until now that world has been largely hidden and secretive from fans. Formula 1: Drive to Survive takes the viewers right into the heart of this world and shows what it is like to live, work and race within the world’s fastest sport."

The series is executive-produced by Academy-Award winner James Gay-Rees (Senna) and Paul Martin for Box to Box Films.