The Football Association (FA) has announced the appointment of Marzena Bogdanowicz as its new head of marketing and commercial for women’s football.
The appointment coincides with The FA’s launch of their new women’s football strategy ‘The Gameplan for Growth’. The strategy outlined The FA’s approach to its three core goals for the women’s and girl’s game by 2020; to double participation, double the fanbase and achieve consistent success on the world stage.
The role has been created to deliver integrated support to the women’s game across the whole organisation. Bogdanowicz will lead and co-ordinate a cross functional team on all aspects of the women’s game across marketing, commercial, digital and communications. As well as the development and implementation of the women’s marcomms strategy, liaising with all stakeholders and clubs.
Since 2006 Bogdanowicz has been managing director of her own marketing consultancy, b-focused, specialising in sports marketing, sponsorship and event management. The agency’s recent clients have included Team GB, Sport England, British Rowing and Panasonic. Prior to that she spent ten years as the inaugural director of marketing at The British Olympic Association (BOA), where she developed and led their first commercial and marketing department. A key achievement of her time at the BOA was the introduction of the internationally recognised ‘Team GB’ brand.
The FA’s group commercial director, Mark Bullingham said: "We are delighted that Marzena is joining the team. Since creating the ‘Team GB’ brand she has been one of the leading figures in the UK sports marketing industry and is uniquely qualified for this new position. Marzena will play a key role in helping us to double both the participation and interest in women's football by 2020."
Marzena Bodganowicz said: “I am honoured to be joining The FA at what is a historic period for women’s football in this country. I undertake this role with the exciting ambition of building the Lionesses into one of the iconic national team brands worldwide.”