The FA announces Deliveroo as sponsor for FA Cup and national teams

02 Sep 2019

By: Sport Industry Group

The FA has announced a new partnership with Deliveroo to become an official partner of England's national football teams, as well as the Emirates FA Cup.

The deal will see the UK-based food delivery app become England's first sleeve sponsor - with it's logo to appear on the training kits of the senior men’s and women’s teams, starting with the upcoming men’s fixtures against Bulgaria and Kosovo in EURO 2020 qualifying.

Deliveroo will also become a sponsor of the Emirates FA Cup from the 2019/20 season onwards.

Mark Bullingham, The FA’s CEO, said: "I’m delighted to welcome Deliveroo as our latest partner across the England teams and the Emirates FA Cup.

"Deliveroo is an ambitious and growing company and it’s fitting that they join us at a time when the England teams are going from strength to strength and The Emirates FA Cup is reaching a larger audience than ever before."

Will Shu, Deliveroo’s founder and CEO, added: "We couldn’t be more excited to support the England teams. Both the men's and women's teams are doing incredible things and we’re proud to be playing a part in their success.

"The Emirates FA Cup is a global phenomenon and, as a business that is expanding across the world, we can’t wait to see what we can achieve together."

The FA, alongside the PFA, has also announced the next phase of an Elite Coach Placement Programme it says is designed to “help solve the challenge of under-representation of BAME coaches.” 

As part of the programme, former England international Chris Powell will join Gareth Southgate’s coaching staff through to next summer’s UEFA EURO 2020 finals, while former Derby County midfielder Michael Johnson, who recently managed the Guyana national team to the finals of the CONCACAF Gold Cup for the first time, will join Aidy Boothroyd’s U21 coaching staff.