The FA close to record Nike deal

07 Dec 2016

By: Sport Industry Group

The Football Association (FA) is close to agreeing a £400m extension to its partnership with Nike, according to reports.

If reports are correct, it would be one of the biggest national kit deals in history, with the US sports brand signing a 12-year extension. It would also make the deal second only to the German national team’s kit sponsorship with adidas.

The new long-term partnership is reported to be announced within days and the scale of Nike’s backing of The FA marking a significant improvement on the existing deal.

Nike replaced Umbro in 2013, ending an association dating back to the 1950s, and its current deal with The FA had been set to expire after the 2018 World Cup in Russia. 

The new deal has also reportedly been structured around incentiv‎e payments if the team reaches the latter stages - most likely the semi-finals or beyond - of World Cups and European Championships from 2020 onwards.

According to reports, the new deal will for the first time include such contingency clauses, such as a financial penalty if the senior men’s team fail to qualify for major tournaments. 

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