Facebook has secured its first Premier League broadcast rights with a £200m bid to stream games in Thailand, Cambodia, Vietnam and Laos.
The deal, which will run from 2019 to 2022, marks an important milestone for the social media giant, which has made no secret of its ambitions to develop its live sports programming offer.
The platform reportedly beat off competition from BeIN Sports and Fox Sports Asia to secure the rights to stream all 380 Premier League matches in the four Asian territories.
The move represents Facebook’s most significant sports rights deal to date, following its recruitment of former Eurosport Chief Executive Peter Hutton to drive an ambitious live programming strategy.
It follows the Premier League’s recent landmark UK rights deal, which will see Amazon become the first OTT platform to offer live coverage of games.
The Premier League has been actively seeking to attract and accommodate tech platforms in a bid to shake up a stagnant broadcast rights market.
Sales of overseas media rights are expected to offset a drop in domestic broadcast revenues over the next three years.