FIFA eWorld Cup scores record audience

14 Aug 2018

By: Sport Industry Group

The FIFA eWorld Cup 2018 Grand Final, staged at London’s O2 Arena, generated a record 29 million+ online views over three days, according to a joint press release from FIFA and publisher Electronic Arts (EA)

Peak concurrent viewership for the Grand Final broadcast was estimated at 322,000 across 12 digital platforms, with 19 traditional broadcasters worldwide also taking the event.

EA claims the results represent a 400% increase in digital viewership compared to the 2017 tournament.

Total views are also more than double the numbers achieved at the EA Sports FIFA 18 Global Series Playoffs held in Amsterdam earlier in the year. 

Commenting on the success of the championship, Jean-Francois Pathy, FIFA director of marketing services, said: "This year's FIFA eWorld Cup Grand Final was an important milestone in the progress and continued professionalisation of competitive FIFA gaming. 

“Following the move to a new venue and a new format, the success of this year has underlined the opportunity that competitive FIFA gaming has to engage with new fans and audiences, as well as how it can support FIFA's ongoing efforts to drive interest and develop football around the world.

“With a 400 per cent increase in viewership from 2017 to 2018, we are thrilled with this year's results and look forward to our continued partnership with EA Sports and accelerating our programmes in the coming year."

Todd Sitrin, general manager and senior vice president competitive gaming division at EA Sports, said: “The power of real-world sports and esports is a massive multiplier, and this year’s increase in online viewership is indicative of this power coming to life. 

“We've accelerated the growth of competitive gaming through the EA SPORTS FIFA 18 Global Series and this year's Grand Final, rallying the global football community together within this singular ecosystem that we know will only grow in the seasons to come.”

The FIFA eWorld Cup Grand Final was the culmination of the EA Sports FIFA 18 Global Series, a new format introduced this year that included international online and live events around the world. 

The event brought together 32 of the best competitive FIFA players from around the world in a three-day tournament, to crown the EA Sports FIFA 18 World Champion.

More than 20 million players from 60 different countries participated throughout the series, with Mosaad ‘Msdossary’ Aldossary from Saudi Arabia, a professional gamer for Rogue, securing the $250,000 top prize.