Football fans feel clubs should do more to promote safer betting

13 Sep 2019

By: Sport Industry Group

As part of a new partnership between the Football Supporters’ Association (FSA) and GambleAware’s Bet Regret campaign, the pair have released the findings of a survey which shows football fans’ attitudes to gambling in the sport.

The survey reveals that only 10% of fans polled believe that their club is doing enough to encourage safe betting and educating supporters about the risks of gambling, while only 13% say they would be happy for their club to be sponsored by a betting company.

A majority of fans, meanwhile, are uncomfortable with betting companies sponsoring individual players, with 84% of those surveyed saying that 32Red’s sponsorship of Wayne Rooney wearing Derby County’s number 32 shirt “goes too far”.

Kevin Miles, CEO, The Football Supporters’ Association, said: “Football clubs are not like any other business – they are an integral part of many match-going supporters’ lives and have a duty of care. It’s clear fans want their clubs to do more on educating their supporters about the risks of gambling and alongside GambleAware we’ll be pushing clubs, particularly those with prominent gambling sponsors, to do better.”

Marc Etches, CEO, GambleAware, said: “The results of the survey highlight fans’ concerns that football clubs and gambling companies could do more to encourage safe betting and make people, especially young people, aware of the risks.”

The partnership between the charity and the supporters’ association will continue throughout the football season and promises the launch of a number of initiatives to encourage moderation in betting, especially while drunk, bored or chasing losses.