Force India turns pink for BWT

16 Mar 2017

By: Sport Industry Group

Sahara Force India Formula One team has signed a sponsorship deal with Austrian water technology company, BWT.

As part of the new deal, the team will be replacing its traditional silver and black appearance with pink. 

In addition, drivers Sergio Perez and Esteban Ocon will have their helmets spayed in the new matte-based colour scheme. No financial details of the deal were disclosed.

Force India chief executive Vijay Mallya said: "The arrival of BWT in Formula One is huge news and represents one of the most significant partnerships in our ten-year history. It's a sign of how far we have come as a team with our strong results and completes a solid commercial performance over the winter.”

BWT chief executive Andreas Weißenbacher added: "The collaboration with Sahara Force India is an important part of our brand-globalisation strategy and will dynamically increase awareness of our brand around the world. We share with Formula One -the premier league of motor sport - the passion we show every day in trying to achieve the best possible standards for our elixir of life, H2O, enabling us to meet the demanding requirements for quality, health, safety and hygiene and drive the development of new technologies."