Former BT Sport Managing Director, Delia Bushell, has today been announced as the new Group Chief Executive of The Jockey Club, British horseracing’s biggest commercial organisation.
Bushell, who has over 20 years’ experience within media and sport, will oversee all of The Jockey Club’s properties, including The Cheltenham Festival, the Randox Health Grand National and The Investec Derby Festival.
The former TV executive will join the organisation – headquartered in central London – in early September before formally succeeding outgoing Group CEO Simon Bazalgette, who steps down in October.
Bushell’s career has so far been largely based in TV, with a three-year spell as BT Sport’s Managing Director following 14 years at Sky, where she acted as Chief Commercial Officer of Sky Italia, Managing Director of Sky Ireland, and Director of Broadband & Telephony at Sky UK.
She holds non-executive roles at the ECB and Commonwealth Games England, and was most recently UK CEO at Afiniti – a US-based artificial intelligence company.
Most notably, Bushell’s time at BT saw her play a key role in the aggressive rights acquisitions that have reshaped the UK pay-TV sports market, claiming English Premier League, UEFA Champions League and Ashes Cricket broadcast packages from fierce rival Sky.
The incoming Group CEO also joins an increasingly long list of senior TV executives who have moved into sport’s top jobs, following the likes of Peter Hutton and Ralph Riviera who both left Eurosport to join Facebook and the NBA respectively.
“I’m excited and honoured to lead this iconic institution,” said Bushell, discussing her appointment.
“The years to come will be critical for the sport, as we embrace the opportunities and challenges of innovating for fans and racegoers, appealing to new and more diverse audiences, broadening revenue streams, and driving inward investment.
“I’m looking forward to immersing myself fully into the world of racing and using my wider experience in sport and media to help deliver these goals.”