British esports organisation, EXCEL ESPORTS, has announced Tim Reichert as its new Esports Director as the brand looks to elevate its competitive ambitions.
Reichert joins from FC Schalke 04, where he utilised his knowledge and experience from esports and traditional sports to become Head of Esports. During his time there, Tim oversaw the success of its League of Legends team's which included five appearances in the prestigious League of Legends European Championship playoffs and top place final finishes in 2018 and 2019.
Reichert burst onto the esports scene in 1997 after co-founding esports organisation SK Gaming alongside his brothers. SK Gaming has gone on to become a European powerhouse creating lasting legacies in multiple gaming titles. After nine successful years in football, Tim completed a five-year stint as a client consultant at the biggest media company in Germany, Mediacom & GroupM.
As Esports Director, Tim will focus on driving the overall success strategy across all of EXCEL’s competitive rosters and talent. This includes ensuring the players mental and physical health, education, data, personal development, living conditions and access to top tier training facilities are at the forefront of importance.
The appointment of Tim follows the recent growth of EXCEL’s competitive rosters, the expansion of its talent and leadership team as well as a successful €20M investment round. EXCEL recently completed the biggest FIFA transfer ever, signing FIFA professional Tom Leese.
Reichert added, “I am excited to be joining the EXCEL team as the new Esports Director bringing extensive experience from two top tier esports organisations.”
“I believe EXCEL’s leadership team, and I share a similar competitive vision and I look forward to ensuring EXCEL continues to strive forward and develop its players to compete on the biggest stages in the world.”
Wouter Sleijffers, CEO of EXCEL ESPORTS, said: “We are absolutely thrilled to have Tim joining EXCEL’s senior management team. Whilst EXCEL ESPORTS is rapidly expanding to become a global force out of Britain, clearly, we need to level up to compete with the world’s best.”
“Tim brings a wealth of experience across both esports and sports industries, and we believe Tim is the perfect person to take us to the global top and support our competitive talent in their careers. With all that Tim has to bring, I look forward to working with him to build on our continued success.”