Formula 1 announces partnership with Zoom

26 Mar 2021

By: Sport Industry Group

Zoom and Formula 1 have announced a new multi-year deal ahead of the start of the 2021 FIA Formula 1 World Championship. 

As part of the partnership Zoom will deliver a suite of communications services, and will also provide new business and hospitality opportunities through live-sport experiences - something which will continue beyond the pandemic.

The pair collaborated on the Virtual Paddock Club experience in 2020, which will continue this season as part of the new expanded partnership agreement. Guests will be able to join the Virtual Paddock Club through Zoom at 21 races this year, with a range of bespoke virtual hospitality experiences on offer, including live updates and insight from legends of the sport. 

Guests will also be able to join the Virtual Paddock Club onsite at select individual races where government restrictions allow, or use Zoom Rooms set up in the Paddock Club Business Lounges to conduct other business. 

In addition to the fan engagement elements of the partnership, Zoom will also serve as F1’s Official Unified Communications Platform. The series says the online meetings platform will help it achieve some of its sustainability goals, reducing carbon emissions by using virtual meetings wherever possible.

“We’re delighted to expand our partnership with Zoom following our collaboration on the successful Virtual Paddock Club last year,” said Ben Pincus, Director of Commercial Partnerships, Formula 1. 

“Zoom will become the Official Unified Communications Platform of Formula 1, with its services expanding across the wider business. We are excited to continue our work with Zoom and to keep innovating together.”

Janine Pelosi, CMO, Zoom added: “We are thrilled to continue and expand our collaboration with Formula 1 into a major multi-year partnership above and beyond past activities.

“While the 2020 season has shown that the Virtual Paddock Club offered an engaging VIP sports experience despite the limitations set by the global pandemic, this new season provides an opportunity for a seamless hybrid model including virtual and on-site activations where the situation allows - offering the best of both worlds for enterprises and their VIPs. 

“We’re proud to partner with F1 and use our brand and technology to shape the future of sports events while also supporting organizations on their mission to become more sustainable.”