Formula 1 launches #WeRaceAsOne campaign

22 Jun 2020

By: Sport Industry Group

Formula 1 has announced a new initiative aimed at tackling issues such as climate change and racism.

The new #WeRaceAsOne initiative will support the #PurposeDriven Movement, launched by the FIA, while F1 says it will underpin the single-seater motorsport series’ strategy ‘to make a tangible difference in our sport and society.’

Ahead of the first race of the 2020 F1 campaign in Austria - which will take place on 3rd to 5th July - Formula 1, with the support of its teams and partners, will say thank you to key workers and individuals around the world by displaying rainbows on the F1 cars and around the race circuit with the hashtag #WeRaceAsOne. 

F1 says the rainbow has been chosen as an internationally-used symbol for bringing communities together during the coronavirus pandemic, and has confirmed that it will continue to be displayed on cars throughout the season. 

The series has also reaffirmed its stand against racism, and will display a ‘visual display of support’ for the fight against inequality, It has also said it will announce pledges to increase diversity and opportunity in motorsport, and will set up a Formula 1 Task Force to listen to a range of opinions from across the sport and its stakeholders before making recomendations to improve the diversity and opportunity in Formula 1 at all levels. 

“Our first race in Austria at the start of July is a big moment for our sport after nearly four months of no racing, said Chase Carey, Chairman and CEO of Formula 1.

“While it is an important moment for the Formula 1 community it is also a time to recognise the issues that are bigger than any one sport or country. The #WeRaceAsOne initiative we have launched today, in support of the #PurposeDriven Movement launched by the FIA last week, is our way of saying thank you to the bravery and unity everyone around the world has shown during this unprecedented time. 

“It will also be a platform for Formula 1 to come together and achieve results against the most important issues facing us as a sport and the world. That is why, at our first race in Austria, Formula 1 will stand united to say loud and clear that racism must end. We will show our full support in fighting inequality throughout the weekend and accelerate our own efforts to make Formula 1 more diverse and inclusive. 

“As a global sport we must represent the diversity and social concerns of our fans, but we also need to listen more and understand what needs to be done and get on with delivering.”