Formula E appoints CSM for global PR brief

17 Nov 2017

By: Sport Industry Group

Formula E has appointed CSM Sport & Entertainment to handle the global and local PR of the electric street racing series.

CSM was appointed following a competitive pitch process and will be responsible for delivering greater brand awareness for Formula E through consistent sport and lifestyle media coverage in key markets including: UK, USA, Germany, France, Italy and Brazil.

Renato Bisignani, Formula E’s director of communications said of the appointment: “Formula E is at a pivotal moment in its journey as we take it mainstream. With its global footprint I’m confident that in CSM we have a strong partner that will help us fast track the growth of the series and become an effective extension of our existing team.”

Scott Branch, head of communications, CSM Brands added: “CSM has been working with brands and teams in Formula E over its first three seasons, which have seen huge growth for the series.

“We are already working hand-in-hand with the in-house team to develop a season long narrative that will play out across relevant media and help turn sports enthusiasts around the world into fans of Formula E.”

The team is being led by Paul Garbett, communications director from CSM’s HQ in London, but extends to CSM offices across the globe.

Formula E begins its fourth season in Hong Kong next month with 10 teams and 20 drivers racing in 11 cities across five continents. The 2017/18 campaign includes three double-headers and three new venues – Santiago, Sao Paulo and Rome.