Formula E appoints Goodform

14 Dec 2017

By: Sport Industry Group

Goodform has been appointed by Formula E to drive its global data growth and fan engagement.

Goodform will be focused on building a better understanding of the current Formula E audience, while bringing new fans into the sport through strategic data acquisition and engaging communication campaigns designed around the different audiences.

The 2017/18 season of the FIA Formula E Championship kicked off in Hong Kong earlier this month, and will stage 14 races, in 11 cities, including new races in Santiago, Rome and Zurich.

Formula E has joined Goodform’s client list which includes EFL, British Athletics, Silverstone, Premiership Rugby, and British Cycling. The agency’s core services focus on the use of data and insight to drive tangible growth - whether in revenue, participation or membership - or all three at the same time.

Goodform marketing director Joe Kyle commented: “Formula E has seen impressive growth in a number of areas since its start and is an incredibly progressive organisation that everyone at Goodform is proud and excited to be working with.

“Our role will be to take Formula E to the next level in terms of data, insight, and fan communications for season four and beyond.”

Ben Padley, marketing & brand director at Formula E, added: “It’s fantastic news to be working with Goodform on this exciting new partnership. Goodform has unrivalled knowledge in understanding fan-bases across a variety of sports and with their expertise we look to broaden the electric street racing series to a new audience.”