Formula E partner Virtually Live ups CGI content

11 Jun 2018

By: Sport Industry Group

Fans can now compete against Formula E drivers after the all-electric series announced a long-term partnership extension with the entertainment company Virtually Live.  

As part of the deal, Virtually Live will create a ‘live ghost racing app’ across a variety of platforms, which will allow fans to race against Formula E drivers in real-time, using computer-generated imagery (CGI).

The game, which uses Virtually Live’s technology platform, will be available via mobile and desktop, with full virtually reality set to become an addition “in the future”, according to organisers.

Within the gameplay, the positioning of the cars on the track will mirror that of real life, while also allowing fans the chance to share their experiences, achievements and qualifying times on social media. 

Users are also able to follow the race live in CGI, allowing them to be in control of their viewing experience by selecting from multiple trackside and onboard cameras.

Virtually Live has been a partner of Formula E since its second season, providing CGI content of races and to fans on the virtual reality app stores.

Founder and chief executive of Formula E, Alejandro Agag – who made a bid for full ownership of the series in May - said: “I remember before we launched the first-ever season of Formula E, we said fans no longer just want to watch or follow a sport - they want to participate in it too. The cutting-edge technology used to create the live ghost racing game is extraordinary.

“Thanks to the expertise of Virtually Live, the ABB FIA Formula E Championship has yet again shown it’s at the forefront of developing accessible and inclusive content at the fans fingertips. This is another milestone in the arena of esports with Formula E leading the charge.”

Markus Tellenbach, chief executive of Virtually Live, added: “Combining the worlds of exciting street racing and gaming, with our innovative immersive technology, Virtually Live and Formula E are defining a new era in esports and engaging and building the fan base.”