Fraser Houlder joins The Sports Consultancy

21 Feb 2018

By: Sport Industry Group

The Sports Consultancy has announced the appointment of Fraser Houlder to boost the agency's marketing division.

Houlder, who becomes The Sports Consultancy's head of cycling sales in the business’ marketing division, joins from Female Sports Group, a consultancy he jointly founded in 2014 that is dedicated to female and mixed gender sport. During his time there, he worked on parkrun’s commercial proposition, which has seen a presenting partner (Vitality), two official partners (Exodus and Leeds Building Society) and several other sponsors (Vhi, Co-op and Healthspan) secured.

Fraser also worked with Table Tennis England, England Netball, Badminton England, World Cycling Revival and Herne Hill Velodrome to secure commercial partners.

Fraser was previously general manager of BDS Sponsorship, a business that he was part of for 18 years with six of those at the helm. During his time at BDS he worked with a wide range of rights holders to commercialise their sponsorship assets.

Marc Hope, director, rights marketing at The Sports Consultancy, said: “Fraser is a highly experienced and effective industry professional who has delivered truly transformative commercial partnerships for a wealth of companies. His track record of generating revenue for clients and driving new business relationships is first class and we are delighted to welcome him to our team.

“Cycling is now one of the biggest sports in the UK and both participation and profile continue to grow. The appointment of Fraser represents the business’ growth into the cycling marketplace. Amongst other properties, Fraser’s initial focus will be working with the UCI to secure sponsors for 2019 UCI Road World Championships, an event being held in Yorkshire that promises to become the greatest World Championships and the standout 2019 event in the UK.”