Fuse’s Johnson promoted to CEO

04 Sep 2018

By: Sport Industry Group

Louise Johnson has been promoted to the position of CEO at Fuse, becoming the youngest CEO across the whole of Omnicom Media Group UK (OMG UK), the group has announced.

Johnson’s promotion from managing director comes as part of a management restructure at the partnerships and experiences agency, which will also see Stephen Hutchison promoted to the role of MD.

The move will further see Johnson added to OMG UK’s board, reporting directly to Philippa Brown, chief executive of OMG UK.

Johnson joined OMG UK in 2010 to set up a new sports marketing division with the late David Pinnington, which later evolved into Fuse. 

In eight years, she has overseen a tripling in the agency’s size to a team of 120 in the UK and 250 across EMEA.

Fuse has a client roster that features 10 of the top 30 brands in the world – including four UEFA sponsors.

The agency is currently retained by Nissan, PepsiCo, Enterprise and Carlsberg. 

Commenting on her promotion, Johnson said: “I’m so proud of the work we have created this year and the steps we have already begun to take grow the business even further. 

“I’m thrilled to see Stephen promoted to MD, he has been instrumental in the success story of the agency and will continue to play a huge part in our success in the future.”

Philippa Brown, CEO, OMG UK added: “Over the past eight years, I’ve seen Louise transform Fuse into one of the largest and most respected agencies in the sport and entertainment marketing industry and beyond. I’m confident that in her new role as CEO, and with strong support from Stephen, Louise will continue to grow the agency and deliver some brilliant successes.” 

Hutchison’s promotion to managing director recognises his work with major network clients including Nissan and PepsiCo. 

The former Fuse deputy MD has more than 10 years’ experience covering all aspects of partnership planning, acquisition and activation.

As managing director, he will work with Johnson to re-structure the agency for the future, oversee the output of both the UK and international business and lead on cross-agency initiatives.