Real Madrid and Wales player Gareth Bale has launched a new brand logo which will be used across his commercial platforms and partners.
The logo has been developed by Brane, a London based brand consultancy, and incorporates his playing number 11 and well known heart celebration.
As part of promotional work for the new Sony Xperia phone, the logo has also been tested by Sony, Bale’s commercial partners.
Bale said: “I’m excited to see my brand come to life and look forward to seeing it in action. My team have worked hard to get it right and I’m really looking forward to this new commercial chapter in my career.”
Mark Brodie, commercial director at Stellar Group, added: “It’s an exciting time for Gareth having qualified for Euro 2016 with Wales and being back amongst goals for Real Madrid - we feel now is the right time to launch ‘brand Bale’. Sport is nothing without a captive fan base. This remained a constant consideration in creating the brand. We wanted to produce an identity, which was inspired by Gareth but built for football fans across the world. We will continue to work hard behind the scenes with Gareth, activating existing commercial partnerships whilst seeking out new global business opportunities.”
Mike Kramer, creative director at Brane commented: “From a design perspective our objective was to craft a modern and technically balanced marque, which translated Gareth’s playing style and reputation. We looked for inspiration in Gareth’s journey – and eventually came back to his famous ‘Eleven of Hearts’ celebration. Not only did this provide a basis to transpose something which Gareth had already created – but also allowed us to focus on the pivotal moment in football when fans and players are inextricably connected: a goal.
“Our refinement process was geared around simplification; combining research with key elements from our initial concepts and distilling them into an elegant piece of design, which framed sporting influences within the principles of luxury design.”