Great British Racing (GBR) is the latest sport organisation to launch its own fitness product in a campaign aiming to highlight the elite fitness levels of jockeys.
GBR has partnered with professional jockey Tom Marquand to front the new Jockey Fit high intensity workout programme.
The workout has been built to be time effective and allow people to conduct it in their own home without the need for gym equipment.
As part of the launch, the sport organisation partnered with social media influencers to showcase the programme in a content creation day held at Epson Race Course.
The one-off session saw attendees from across the health and fitness sector take part in a circuit class led by fitness influencer and personal trainer Hayley Madigan and supported by Tom Marquand.
A series of four videos will be released as part of the campaign providing an overview of the programme with subsequent episodes tailored to individual body parts.
Commenting on the initiative, Tom Marquand, Champion Apprentice jockey in 2015, said: “It’s great to be able to raise awareness of the physical aspect of horse racing.
“People don’t realise how physically fit and strong you have to be to race half ton animals at speeds of 40mph so hopefully this will change people’s minds a bit.
“Away from the horses, jockeys spend a lot of time on strength and conditioning work, as in the workout and I hope people will have a go and see how they get on – it’ll definitely be a challenge.”
Penny Maltby-Payne, PR manager at GBR, added: “We are delighted to launch Jockey Fit which is a unique fitness concept that will not only provide people with an effective method of improving their general fitness but also raise awareness of jockeys as athletes and the incredible physical demands required to race at the elite level, week in week out.”
GBR was formed by a consortium of the sport’s stakeholders to serve as the official marketing and promotional body for horseracing in the UK.
The organisation’s mission is focused on growing interest and participation in the sport – particularly among new audiences.