10 May 2019

By: Sport Industry Group

Sports data technology company Genius Sports has secured a multi-year deal with Football DataCo, the data rights holder of all competitions organised by the Premier League, English Football League and Scottish Professional Football League, to become its new official supplier of live data to the global sports betting sector.

Commencing from the 2019/20 season, Genius Sports will replace Perform Group in the role. Through Betgenius, its sports betting division, Genius Sports will capture official live game data in-stadia at over 4,000 fixtures a season, and distribute it to hundreds of licensed sportsbook operators around the world.

Genius said its partnership with Football DataCo will create the sports betting sector’s fastest, most accurate and reliable data feed for in-play betting products and live betting innovations.

Mark Locke, Genius Sports Group CEO, said: “Being selected by Football DataCo as their exclusive official data partner is transformational for our organisation and reinforces our position as the global leader in sports data capture and distribution technology. This partnership upholds our commitment to ensuring sports remain at the heart of a sustainable sports betting ecosystem that is fair and rewarding for all participants.

“The use of secure, UK football league sanctioned data signals the increased maturity of the industry and recognises the value and protections that this official data feed provides.”

Adrian Ford, General Manager of Football DataCo, added: “English and Scottish football is vital to any sportsbook offering and Genius Sports provided a compelling proposal to maximise the value of live data in the betting market for the Leagues.”

London-based Genius Sports announced its acquisition by Apax Partners, a US-led private equity firm, in July 2018.