Formula One driver George Russell and Blackcastle Sport have announced a partnership that will see the sports marketing and rights management agency manage the driver’s commercial rights in 2019.
Currently leading the 2018 FIA Formula 2 drivers’ championship, George was announced as a Williams Formula One driver earlier month, signing a multi-year contract with the British based team.
He will take up his role at the start of the 2019 season and will also remain as a Mercedes young driver.
Blackcastle Sport commercial director, Josh Sherry said: "We are delighted to be working with George, he is one of the future stars of Formula One. He is young, articulate, extremely talented and is very commercially attractive to any brand."
George Russell added: "I'm pleased to have Blackcastle Sport represent me commercially. It's an extremely exciting time for my career, and I can't wait to drive for Williams next year in Formula One."
George’s 2018 FIA Formula 2 season has so far seen him claim victories on six occasions, most recently in Sochi F2 Sprint Race.