Getty Images signs In-Game photography partnership with Gran Turismo

30 Jun 2020

By: Sport Industry Group

Getty Images and Polyphony Digital - the creator of the Gran Turismo franchise - have announced a new partnership which will see Getty Images become the exclusive Photographic Agency of the FIA Certified Gran Turismo Championships.

As part of the deal, the agency will capture in-game photography from Gran Turismo’s online and live World Tour events. 

Getty has already worked with the game creators before, using its expertise in photographing live racing to deliver imagery from inside the digital realm of the Gran Turismo game at Gran Turismo World Tour events at the Nürburgring, New York, Salzburg, Tokyo and Sydney and last year’s World Finals in Monaco in November 2019. 

The 2020 FIA Gran Turismo Championships recommenced on April 25th with the first round of Stage 1 of the online season for both the Nations Cup and Manufacturer Series.

“This partnership with Polyphony Digital signifies the next phase of sport photography and the true growth that is occurring across the esports landscape,” said Getty Images Global Head of Content Ken Mainardis. “Getty Images has long been at the forefront of innovating through its sport photography and by creating in-game imagery with expert motorsport photographers, Getty Images is staying ahead of the curve to deliver premium esports content to our customers around the world.”

The pair say the partnership will look to harness Getty’s global distribution and will look to bridge the gap between the digital and real worlds in order to showcase virtual racing to a wider global audience.