Gillette has agreed a two-year extension of its decade-long deal with the Rugby Football League that will see the brand continue as the England Rugby League team’s main sponsor for this Autumn’s Rugby League World Cup 2013.
The brand’s logo will feature on the national team’s playing strip, as the partnership enters its second decade with significant investment from Gillette to improve the quality of coaching at the grass roots of rugby league in the UK.
The agreement comes as a boost ahead of the RLWC2013 and the Gillette funded coaching programme is designed capitalise on the home World Cup, increasing the standard of youth development, resulting in a better quality of home grown players to progress into the England ranks.
England coach Steve McNamara said: ‘I am absolutely delighted that Gillette has extended its partnership for a further two years because they have become an important part of all we are trying to achieve in 2013 and beyond.’
‘Their sponsorship is really appreciated by all the players and it’s great that the benefits of this partnership are now going to be felt across all levels of the game as we work together to develop both great coaches and great players.’
RFL director of performance and coaching Jon Roberts added: ‘Our ultimate goal in 2013 is to win the Rugby League World Cup but the need to support and develop the next generation of talent is always in our focus.’
‘There is a clear need to identify, train, and develop specialist youth coaches who are experts at coaching children. Through the improvement of coaches we will develop a better quality of player to progress into the England ranks. With Gillette’s support we are raising the profile and value placed on coaches to ensure we develop the next generation of player.’
The coaching programme aims to increase the number of quality 12 to 16-year-old rugby league players through the education and training of 120 specialist children’s coaches.
Meanwhile, opticians Specsavers have agreed a sponsorship deal with the organisers of the 2013 Rugby League World Cup that will see the company become the official optician and hearing care partner of the tournament, which kicks off on 26th October at the Millennium Stadium in Cardiff.