Gloucester Rugby announce Lance Bradley as CEO

28 Aug 2019

By: Sport Industry Group

Gloucester Rugby have announced Lance Bradley as the club’s new CEO.

Bradley has served as a Non-Executive Director at the club for the last 18 months. He has also worked as Sales and Marketing Director at Mitsubishi Motors before becoming Managing Director, where he saw the company become the Principal Partner of the Premiership Rugby side.

Bradley will replace outgoing CEO Steven Vaughan, who has stepped down from the role after seven years.

“I feel hugely honoured being appointed CEO of Gloucester Rugby. It’s a very exciting time for the club, not only as we look to build upon last season’s third place finish, but also with CVC’s investment in Premiership Rugby opening up significant new opportunities," said Bradley, discussing his appointment.

“We have a tremendous set of supporters – unrivalled anywhere in my opinion – and business partners who are second to none. I’m looking forward to helping deliver the success that we all want.”

Gloucester Rugby Chairman Martin St Quinton added: “We’re delighted to have Lance step up from his non-executive role to Chief Executive Officer. We conducted a very thorough search for our new CEO, but it’s not often you find someone who is not only an enthusiastic rugby follower, but also an experienced and outstanding business leader who also has experience on the Club’s board. I believe Lance is the ideal man to lead us forward.”

Bradley will take up his role on Monday 2nd September.