Goldschmidt steps down as WSL CEO

15 Jan 2020

By: Sport Industry Group

The World Surf League (WSL) has announced that Sophie Goldschmidt will step down from her role as CEO, to be replaced by Erik Logan (pictured below), the organisation’s President of Content, Media and Studios.

Goldschmidt, who was appointed CEO in 2017, joined the organisation from CSM Sport and Entertainment, having previously been Chief Commercial and Marketing Officer at the RFU.

During her two-and-a-half year tenure at the helm of the WSL, she led the transformation of the organisation’s structure, placing an emphasis around the sport and lifestyle of surfing. 

She has overseen the institution of equal prize money across men's and women's competitions, secured a groundbreaking partnership with Facebook and relaunched WSL PURE, the league’s ocean health advocacy program.

Goldschmidt said: "It's been a privilege to collaborate with the caliber of colleagues, athletes, partners and communities around the world that I have during my time at the WSL. 

"Surfing is unique, captivating and inspiring and leading the WSL has been a professional highlight for me."

"With the WSL now ready to become a more focused content and media company, the board and I have mutually agreed it is the right time to make a change. Having worked closely with Erik, he is the right person to lead the WSL into its next era. I am excited about what lies ahead for the organisation."

Logan joined the WSL as President of Content in February 2019 after serving as President of the Oprah Winfrey Network. In that time, the league has revamped its live broadcasts, developing its first non-scripted TV series, Ultimate Surfer, and the 24/7: Kelly Slater series. 

"The World Surf League is the most exciting, inspiring and promising opportunity I have ever encountered," Logan said. "The power of the organisation's platform, the history of championing the world's best surfers, the global fan base and the opportunity to accelerate the WSL as an international sport and media powerhouse is absolutely incredible."

Dirk Ziff, WSL Owner and Board Member, said: "Sophie has had a huge impact on the WSL. She is responsible for transforming both our business capabilities and culture in her tenure as CEO. With the converging trends in sports, media and entertainment, we mutually agreed it was time to make a change. Erik Logan is a proven leader and a world-class media executive with a profound personal connection to the sport of surfing. We are excited about what he will accomplish as CEO. We will always be grateful to Sophie for her contributions to surfing and we look forward to the WSL's next chapter."

The WSL has confirmed that Goldschmidt will continue to help the organisation in the future by joining its Advisory Board.