Goldsmith poaches Bustard for new agency

10 Jan 2019

By: Sport Industry Group

Live Aid promoter Harvey Goldsmith has launched nvisible, a new specialist events agency featuring a host of experienced sport industry professionals.

Specialising in sports, music and entertainment, nvisible is pitching itself as an "agency for agencies". It will offer white-labelled creative, design, production and project management services to firms involved in live events and experiential marketing.

72-year-old Goldsmith, the agency’s Chairman, has amassed a knowledgeable team which includes founding board member Mark Bustard, who joins as Managing Director from his role as Head of Fan Engagement at CSM Sport & Entertainment.

Amongst Bustard’s portfolio of sporting events are F1 Live in London, the Olympic Heroes Parade in Manchester, New York Super Bowl for Verizon and the Rugby World Cup 2015 central London fan zone.

Grant Campbell also arrives at nvisible’s London-based Great Titchfield Street headquarters as Creative Director.

Specialising in creating unique live experiences within sport and entertainment, Campbell has worked across multiple sporting activations, working with the NFL, Premier League, Rugby World Cup and F1 Live in London.

Goldsmith has also sourced Jim Baggott as Production Director, Luke Carr as Project Director and Tim Spears as Technical Director.

Commenting on the launch, Goldsmith said: “The growth of the experience economy in recent years means that live events have never been more pertinent for brands and rights holders.

“Collectively and individually, this team has worked on myriad world-class and iconic live experiences that have touched millions around the world and I’ve brought them together to create a ‘best in class’ service for agencies wanting to achieve success through live events.

“It feels like the perfect time for nvisible; I am confident we’ll be the unseen partner behind some of the most successful events in 2019 and beyond.”

Image Credit: Laurie Griffiths