Grabyo and Aurora Media Worldwide in hybrid production partnership

29 Jul 2021

By: Sport Industry Group

Aurora Media Worldwide and Grabyo have teamed up to deliver a new form of ‘hybrid broadcast’ and digital production service for broadcasters, media rights holders and publishers.  

The pair have launched their partnership with Super League Triathlon (SLT), which will see Aurora deliver real-time video highlights and live updates the series’ 2021 events using Grabyo’s live video clipping and editing tools. 

Aurora was appointed as host broadcaster and content partner for SLT earlier this year. 

The partnership helped deliver the first events of the 2021 season with the SLT Arena Games in London in March and Rotterdam in April, which took place as hybrid events blending real life swimming action with virtual interactive bike and run legs. The event staging and broadcasting was made possible by new production capabilities from Aurora that put AR, VR, and data visualisation at the core of the broadcast. 

“We are excited to work with Grabyo to deliver Super League Triathlon events now and many more in the future” said Barry Flanigan, Chief Strategy Officer at Aurora “This partnership allows for collaboration across all of our teams to deliver the most engaging digital content possible. Grabyo simplifies video workflows in the cloud and allows Aurora and our clients to publish our social content as soon as it happens.”

Gareth Capon, CEO, Grabyo, added: “Partnering with a forward-looking company like Aurora Media Worldwide brings real value to live productions.

“Combining video services for broadcast and digital streamlines fan engagement, increases access and brings fans closer to the action. We look forward to developing this partnership for future events.”

Later in the year Aurora will produce Super League Triathlon’s Championship Series which will feature centralised digital video production in Grabyo’s cloud platform, enabling teams to collaborate and produce content from anywhere in the world. 

The SLT Arena Games are the first events of an ongoing partnership between the two organisations, who will collaborate to increase the ‘scope and flexibility’ of hybrid production and reduce the duplication of production services for digital, social, and broadcast TV.