Great State, a brand technology agency, has been appointed by Aston Villa Football Club to develop the club's future digital portfolio and enhance online customer experience.
The agency will work with Villa on overarching strategy and development plans for the improvement of Aston Villa’s digital B2C channels, including the official website.
The collaboration forms part of the club's shift towards a greater emphasis on owned media and increased personalisation in its interaction with fans.
Great State was invited to pitch for the work based on its recent football report - a thought leadership publication featuring insight into current trends and practices in the game and the expectations of the modern football fan.
Will Radford, head of media & content at Aston Villa FC, said: “We’re trying hard to upgrade our entire digital footprint at Villa, sourcing and developing partnerships that can bring fan-facing channels to the forefront of our communications.
"We have a start-up mentality and in the current landscape are keen to find firms who offer value but also genuine creativity and innovation. Great State fits that model well, they are young and hungry to achieve great things in the sports and technology space. We can’t wait to get started.”
Managing director at Great State, Neil Collard added: “It’s a real privilege to work with a client like Aston Villa. Our Football report highlighted that digital now attracts more fans than traditional media, something that resonated with Villa and ultimately lead to our partnership.
"We share the belief that it’s critical to give this the investment and focus it deserves to maintain relevance with Villa fans and partners worldwide. Together we will establish Aston Villa FC as digital leaders on the global football stage. We’re proud to be #PartOfThePride”
Great State's appointment follows news last week that Christian Purlow has joined Aston Villa as the club's new CEO.