The Gym Group has been announced as an official partner of The Movember Foundation, with a commitment to raise £50,000 to support the global men’s health charity.
Through the partnership, 100 gym locations across the UK will ask members to take on in-gym fitness challenges and raise funds.
During the campaign, which runs throughout November, The Gym Group will engage their community, by creating common goals and a fundraising purpose through in-gym challenges such as ’Row to the home of Mo,’ ‘Trek the Inca Trail,’ ‘Climb Mount Everest’ and ‘Run the marathon de Sables.’
The Movember Foundation funds game-changing health projects and research to tackle testicular and prostate cancer, mental health and suicide prevention. Their work helps men live happier, healthier and longer lives.
The Gym Group CEO John Treharne said: “The facts and statistics about men’s health are staggering and the links between fitness and good mental & physical health are undeniable, that’s why we have partnered with Movember.
“Just like The Gym Group, Move is for anyone, anywhere. It’s not about being the fittest or going the furthest. It’s about getting out there, having fun and doing good by raising funds along the way. It's not about losing pounds – it's about raising them.”
Owen Sharp, CEO of the Movember Foundation, said: “Men are facing a serious health crisis that needs to be addressed. Our fathers, partners, brothers and friends are at risk of dying too early, from conditions such as at prostate cancer, testicular cancer and illnesses related to mental health issues. This isn’t good news. We need to talk about it. We need to act.
“Our corporate partners play an invaluable role in helping to increase the visibility of the causes supported by Movember. Their ability to raise vital funds through their internal participation and marketing efforts will help spark important conversations and create remarkable experiences for the Movember community. It is a privilege to stand in solidarity with these great companies as we embark upon our 10-year anniversary of tackling men’s health.”
Last week, The Gym Group celebrated the launch of its 100th gym location with a HIIT workout inspired by double Paralympic champion, Jonnie Peacock.