England captain Harry Kane has sponsored the first team kits at his former club Leyton Orient for the 2020/21 season, donating the space to three good causes who will feature on the players’ shirts.
As part of the deal, Orient’s home kit will display thanks to frontline workers for their efforts during the coronavirus pandemic, while mental health charity Mind and Haven House Children's Hospice will be featured on the club’s away and third shirts.
The club itself has also confirmed that 10% of the proceeds from each replica shirt sold will go to the cause featured on the front.
Tottenham forward Kane, who made his professional football debut for Orient in 2011, said: "I was born and brought up only a couple of miles from Orient's stadium and I'm really happy to have the opportunity to give back to the club that gave me my first professional start.
"It also gives me a platform to say a big thank you to the many frontline heroes and charities out there who provide care and support during these challenging times."
Danny Macklin, CEO, Leyton Orient, added: "What started with a simple idea has escalated into a very unique and emotive shirt sponsorship agreement.
"We wanted to say thank you for the exceptional hard work and dedication of the frontline heroes during this pandemic and also bring attention to the other charities out there who have all suffering financial loss due to the pandemic.
"We are in uncertain and worrying times across the world but thanks to their efforts we will get through this together.
"Thank you, Harry, for your amazing support and generosity - you are a true role model for the modern game."